Our passion led us here.
The world is pretentious. Your coffee shouldn't be.
The man who introduced me to coffee taught me everything I know about hard work and determination. He was up before the sun. He never complained. He listened more than he spoke. He was hard and fair, and he carried a green thermos of hot black coffee every single morning.
Long before it was vogue to serve foam and sugar with a splash of coffee and a side of designer handbag selfies & political views, America was built on the backs of hard working dreamers. Men and women who rose early, worked late, and were proud of what they could build for their families.
Each time I smell coffee, I go back to the mornings Dad would twist off that thermos cap that became a little cup... pour some Joe in it, and pass it over carefully. From the hands that planted the seed, to the backs of the workers who picked the cherries, the hopes and dreams and ambitions of every single person who washed, shipped and roasted the beans - there was so much more than coffee in that cup.
Blue Collar Joe isn't coffee. It's a way of life, and if you share that lifestyle with us - we raise our mug to you.
